That's right friends over in the good ol' US of A the cheap and cheerful brand that is E.L.F have recently rolled out a monthly subscription plan much like Glossybox et al but with a difference. Unlike other beauty subscription plans the E.L.F plan is that they only ship out new goodies every 8 weeks rather than on a monthly basis - so once every two months. Let me tell you a little about E.L.F's Beauty Bundle concept...
At $19.99 (£12.89) it is not much more expensive than the leading companies but I have saw a few grumbles about the high shipping rates. Being British I can't really comment as I don't know what passes for cheap or reasonable for that matter p&p overseas but I agree if the shipping works out incredibly expensive it will put me off from the get go.
However having a look at the sample boxes that have been received and reviewed so far they are pretty well stuffed with palettes, brushes and a whole variety of other make-up products. Yes the quality of E.L.F can be a little hit and miss and not at all a brand I turn to all that often but for those who love the brand and are on the look out for a subscription plan that purely provides make-up I can see it being a hit!
I'm willing to bet it is only a matter of time until it hits the UK!
You can see examples of the boxes and read more on the subscription service via the E.L.F website - link
Yay or nay?
Products and items that are featured on The Sunday Girl may have been sent for consideration of feature, or may be items that I have purchased myself. Regardless all opinions expressed on this site are of my own and honest. Any sponsored content will be clearly marked, you can read my full disclaimer here at any time.