I actually bought a bottle of this under the American guise "L'Oreal Magic Nude Liquid Powder" a good few months ago - tried it wasn't blown away and as I had no real UK launch date I decided not to feature it. It was just as well as the UK version is not only a completely different name L'Oreal Nude Magique Eau de Teint but the shades also differ! Has a closer skin tone match swayed my opinion on L'Oreal's newest foundation release? Not really but if a light foundation or a good dupe for Armani's Maestro Foundation is what the heart desires then read on...
To touch on the packaging it isn't great, the frosted glass bottle with metallic purple accents may look rather swish but it is less than practical even if you ignore the fact it is glass. There is no pump and as the the L'Oreal Nude Magique Eau de Teint Foundation is so watery it is almost impossible to control how much is dispensed and of course to prevent waste. As a result the whole process is really messy and of course should you drop the bottle there is a good chance it will shatter.
To the best of my knowledge there is six shades in total of the L'Oreal Nude Magique Eau de Teint formula (feel free to correct me) and I have the shade 140 Pure Beige which is your typical medium skin offering. At the moment it is a little too deep for me as I have been lazy on the self tanning front but I would deem it to be around the NC 35-37 mark on the MAC colour scale.
Now on to the formula, I kid you not when I say it truly is one of the lightest textured foundations on the high street and in terms of texture it is a dead ringer for Armani's Maestro Foundation only marginally cheaper and with a slightly lower level of coverage. As mentioned above the formula is very watery and loose in texture which does blend best with the fingertips rather than a brush. In fact with a brush I found it to be rather problematic so perhaps the heat of the fingertips is crucial? On the skin it initially feels like a very light and cooling liquid before quickly settling to an almost velvet finish that is naturally matte and gives the impression that the skin has been set with a powder. If you loathe heavy, cakey foundations this may be for you as it really allows the skin to breathe but I do warn you now that the coverage level is very low. No it won't settle into fine lines or enlarged pores but it offers next to no coverage - in my opinion it is on par with a tinted foundation in terms of coverage. I don't recommend this for those with dry skin as I found it to cling to a small dry area on my face and really highlighted the fact such patch was there. Overall with a primer and no powder (I didn't feel the need and that is with oily skin) L'Oreal Nude Magique Eau de Teint wore shine free for around 6 hours.
* PR sample sent for consideration of review.