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Wednesday, November 06, 2013

Alexa Chung for Eyeko

Alexa Chung for Eyeko

I've got to say I am a little surprised by the Alexa Chung for Eyeko packaging, I really did anticipate a sugar pink colour scheme or something to that effect but rather she has went for a bold blue and black theme. 

"I really love the Yves Klein blue and wanted to use something similar so it would pop and be modern but classic. I associate those words with the brand. Eyeko's turquoise is lovely but I wanted to establish my own version so that people would know this was my take on their products." - Alexa Chung.

Launching on the 14th of November is two new products for Eyeko Eye Do collection which include the Eye Do Liquid Eyeliner which is waterproof and opaque black, whilst the mascara is water resistant and packed with vitamins A and E, keratin, ginkgo biloba and botanical proteins. Not only are the products perfect for the often wet British winters but they are of great quality and not to mention cute each of which has been printed with Alexa Chung's signature.

The first Alexa For Eyeko collection (is this a hint that more are in the pipeline?) will be available from November 14 at Selfridges as a set with a limited-edition poster.

Is this something you are excited about?

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13 comments:

  1. Will have to check this out asap!

    Hannah Heartss xxx

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  2. Im so excited for this, Im a big fan of Alexa and Eyeko, their skinny brush mascara is one of my all time favorite products xx

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  3. aaah.. waterproof makeup + Alexa Chung + Eyeko.. can't go wrong there :D

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  4. Looks okay but am I really the only person who thinks Alexa Chung is completely overrated? She doesn't really do anything in my mind at all, she only seems to be known for her affiliation with other celebrities and I don't know of a single reason why she should be hyped up so much! There are plenty of other celebrities who do amazing, worthwhile things that deserve recognition. I'm sure the products are good though!

    http://beckyalyssasbeautybox.wordpress.com

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  5. Oh I do love Alexa! Except the eyeko eyeliner pen I had went dry within two weeks so maybe I'll give it a miss.
    catrinteleri.blogspot.co.uk

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  6. So excited to try this! I love Alexa :) ♥

    http://abeautyromancee.blogspot.co.uk/
    http://abeautyromancee.blogspot.co.uk/

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  7. I do love Alexa Chung, but Eyeko just don't appeal to me as a brand for some reason
    Megan x | MeganRoisinn

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  8. Aww wow what a great collaboration! I don't wear eye make up anymore, but that liquid eyeliner looks so nice. :D

    I used to use Eyeko and I loved it, so I'm sure this will do great, especially for Christmas.

    http://theremightbecoffee.wordpress.com/

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  9. I am a big fan of Eyeko & Im excited for this t be released. Im a sucker for a gift box
    http://www.letstalkbeauty.co.uk/

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  10. you can preorder this today I got all excited to see it then realized its £35? for an eyeliner and mascara? :( Way out of my budget sniffle x

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  11. I've never tried this brand... :)
    Must try it :)

    www.clareelisesparkles.com

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