I've mentioned a few times that I am not completely sold on either BB or CC Creams, now don't get me wrong within each category I have found a few gems along the way namely Dr Jart + BB Cream Line, Skin Food BB Cream and Clinique's CC Cream but yeah on the whole not impressed.
However I'm one of those annoying optimistic people that will keep trying various lotions and potions until I find a few that suits my needs....enter Pur Minerals CC Cream.
Firstly I adore the packaging, okay it may not be the prettiest but it is fairly pleasing in a clinical way but it is practical and that is where my admiration lies. First of all Pur Minerals CC Cream is held within a pump bottle which in theory means less mess and less waste as you only dispense what you require each application. Secondly the tube is squeezy so unlike a glass bottle you can push any product down from the top, again resulting in less waste!
According to the internet when Pur Minerals CC Cream launches it will be available in four shades: Light, Medium, Tan and Dark. I was sent the shade light to trial which although light it may be a little too deep for those with really fair skin, in my opinion it is around the NC20 mark and quite yellow based. I'm hoping that either medium or tan will be a good match for my NC37 skintone.
Above is a swatch and also the CC Cream blended out, I have used my mole as point of reference so you can see how well it covers.
From the first application I knew I would enjoy Pur Minerals CC Cream because it reminds me of Clinique's CC Cream both in texture and finish. Pur Minerals CC Cream is silicone-free and is being hailed as a one-stop solution to even out skin, working as a moisturiser, brightener, primer, concealer and foundation which should help to disguise brown spots and blemishes, reduce the appearance of pores and pigmentation, as well as containing an SPF40! Sold? Not yet? Okay well let me tell that Pur CC Cream feels like a creamy high end foundation on the skin and does a pretty great job of not only evening out the skin tone but also hiding minor imperfections such as blemish scars and dark circles. I would dub this CC Cream to have moderate coverage which is buildable if needed. Although creamy and moisturising it is not too heavy for oily skin nor will it encourage such skin type to produce excess sebum. On drier skins I highly doubt this will cling to dry patches but rather skim over them as it did with my enlarged pores. To get the best wear from the CC Cream I do recommend setting with powder. The combination of coverage, natural matte finish and high SPF make this a brilliant choice for the summer weather.
Basically Pur Minerals is all I hoped from the BB and CC Cream industry - a light weight base that offers great coverage, blurs minor imperfections and has skin care benefits coupled with an SPF 40. The only downside is that this is said to retail for £25 which is a little pricey but I am so impressed that I do think I will be purchasing a better suited shade for my skin as my summer base.
I have no idea when Pur Minerals CC Cream will launch but it should do via M&S and will be £25/44g.*
- *P.R Sample
Random Fact - Foxes are the only type of dog capable of retracting their claws like cats do.