Yes the original tag is "I Heart Drugstore Make-up" or something to that effect but I have never heard anyone in the UK refer to Boots, Superdrug or any chemist for that matter as a drug store.
In fact where I am from such term has a whole different meaning, so I thought as I am British
it only makes sense to use British terminology!
However it is the same tag...I just like being difficult!

So without further ado onto the I Heart UK High Street Make-Up tag...

1. What is your favourite high street brand over all?
In my opinion Revlon can do no wrong, their polishes and foundations are on par with those offered by higher end brands.
What I enjoy most is they are forever innovating new products to not only keep up with beauty trends
but to also lead the way!
Honestly how many of us can say that they don't own a few Revlon products that they consider staples?
I know for me their lip butters are a complete must have and with three new shades set to hot the UK
soon it is safe to say I am beyond excited!

2. What are your favorite face, cheek and lip products?
Face - Bourjois Healthy Mix Foundation, it covers so well but settles to a natural healthy glow.
Cheeks - Sleek Make-Up blushes are as good as the likes of NARS and MAC with an extensive range of shades not to mention they also do cheek palettes!
Lips - At the moment it is a toss up between Revlon Lip Butters and Rimmel's Apocalips, both are trail blazing products that are of great quality and so well priced.

3. What is your least favourite high street product?
Other than Collection's Lasting Perfection Concealer I have yet to find a decent UK drugstore concealer.
That's not to say there's not one out there it's just a case of so far nothing has really worked out nor
tempted me to give up my beloved array of MAC concealers.
The search continues...

4. What is your favourite make-up bargain?
If you are looking for an amazing eye liner and happen to be a fan of Urban Decay's silky soft 24/7 liners then you really must hot foot it to your nearest Rimmel counter and stock up on their Scandaleyes eye liners.
The formula is almost identical and once on the they do not budge at all - a great high street find!

5. What is your favourite underdog product? (Something you love that often gets overlooked)
I can not understand why more is not said about Bourjois So Laque Nail Polishes as the formula is sheer perfection in my eyes, a quick drying, opaque in two coats polish collection which is brimming full of wonderful shades.
If like myself you aren't the best at remembering to apply a top coat but enjoy a hard, long wearing polish
with a glossy finish then you simply must try out at least one of the So Laque shades!

6. What  product do you find overpriced?
Mascara in general but most typically those by the bigger UK drugstore brands such as Maybelline, L'Oreal and Bourjois, most seem to be veering towards the £10-£12 price bracket.
This doesn't sit that well with me when you can add a couple of pounds and have a Dior or YSL mascara.
Not that high end brands equate to a better product but there should be a larger margin between prices for low end to high end product...high end brands I am not encouraging you to raise your prices!

7. Your best bargain dupe?
So many products can be duped the UK highstreet that the world or at least the drugstore world is really your oyster.
For dupes for both MAC and Urban Decay Naked Palettes check out the MUA Pro Palettes which retail for a measly £4 and SleekMakeUp have many a dupe for famous MAC lipstick shades.
My current favourite dupe is a bright orange lipstick by SleekMakeUp - Tangerine Scream which is a dead ringer for MAC's M'Orange lipstick but retails for £5!

8. What high street beauty product do you think isn't worth the hype?
For me that has to be Maybelline's BB Cream, it was a watery, sheer mess and although I appreciate that a BB Cream particularly western versions are only a step up from a tinted moisturiser but this did nothing at all for me nor my skin.
In my opinion the best budget so to speak BB Cream is Sleek Make-Up's offering it is on par with Dr Jart +
BB Creams only it is marginally cheaper.

Are you a fan of the high street cosmetic companies?