Gucci Bloom Eau de Parfum Review

I debated wither or not it would be wise to share my ramblings on the latest Gucci launch as I have been posting a lot of fragrance musings late - and then I remembered, I am a beauty blogger and as such that is my job. I do apologise if fragrance reviews leave you somewhat frustrated as there is no way of experiencing them through a screen but hopefully I can offer a detailed enough breakdown, that by the end of this post you'll have some understanding if Gucci Bloom Eau de Parfum is for you or not.

“The bottle is not designed to seduce men, but to keep company with the women that wear the perfume”. - Alessandro Michele, Gucci Creative Director

The bottle. Oh boy that alluring bottle; it spoke to me through the pages of a glossy magazine before I as much as catch a whiff of the luscious, white floral trails of Gucci Bloom. The powdery, all pink bottle speaks to my millennial, basic soul, on a level I'm not sure I have the talent to express and I'm sure that was the end aim. It photographs beautifully, it looks great on display and in a world of Instagram likes being King, you can't tell me this wasn't purposeful. It worked, I have found myself not only wearing Gucci Bloom on an almost daily basis but a quick flick through my Instagram feed (@thesundaygirluk shameless plug and all), shows I'm not shy of including it in a photo or ten. What can I say, I'm weak.

Gucci Bloom is a bold white floral, something I wasn't all that aware I was a fan of until testing this gloriously, presented fragrance out for myself. Gucci Bloom Eau de Parfum manages the impossible it is both bold, strong and ever so sexy but not in an obvious sense, yet all the while delicate and powdery; in my mind and experience, it offers the best of both worlds - a long wearing fragrance that is never overpowering. It is rather incredible in that aspect alone.

The structure of Gucci Bloom Eau de Parfum has been designed to reflect its name, in that the scent blooms and unfolds various and often complex notes as the hours tick by. The concept is that Bloom alongside being a white floral scent, will transport the wearer to a colourful and diverse garden that is in full "Bloom". Truly that does leave the scent open to both interpretation and of course imagination so for that reason, I do think it is important to quickly glaze over the notes of Gucci Bloom: a top notes of imported Rangoon Creeper, a heart note of Jasmine bud and a sensual base note of natural tuberose. Think clean, fresh, effortless, delicately floral and you won't go far wrong.

If you try one new fragrance in 2018, let it be Gucci Bloom Eau de Parfum - you and your Instagram feed will thank me later.

Gucci Bloom Eau de Parfum £52-£99 via The Perfume Shop - link.