Monday, February 29, 2016

MAC Push the Envelope...Again

MAC Caitlyn Jenner Finally Free Lipstick

As a brand MAC Cosmetics could be filled under fearless and not one single person could dispute such label. For decades now, they have tackled subjects that the mainstream media would deem taboo (thankfully on the whole we all seem to be far more accepting now), celebrated all ages, races and sexes long before any other brand stumbled aboard such ship. Currently Twitter is abuzz with excitement and in some instances disappointment, in the choice to launch a collaborative lipstick with Caitlyn Jenner - MAC Finally Free Lipstick which will launch on April the 7th 2016.

MAC Caitlyn Jenner Finally Free Lipstick

Do I agree with everything Caitlyn Jenner has to say? No, I do however respect her bravery to be who she's always wanted to be and in such a public arena too. That can't have been easy and is inspiring however you look at it. MAC Finally Free Lipstick couldn't be a more fitting tribute and if I am right, one of the first ever beauty campaigns to feature a transgender spokesperson - isn't that in itself a wonderful step forward and truly fitting of MAC's All Ages, All Races and All Sexes mantra? 

MAC Caitlyn Jenner Finally Free Lipstick

MAC have always excited me and forever leave me asking and pondering "what next?"; I have been hooked since a young teen and the launch of Barbie Loves MAC - a collaboration with a plastic doll shouldn't have been so alluring, yet we all queued in our droves to be the first to snag the now infamous MAC Malibu Barbie Lipglass. Damn I'd love to see such collection re-booted, almost ten years later I'd still be all over it. Then there was the MAC Dame Edna Collection - has any other brand celebrated an almost pantomime dame like character since? Or more importantly used men as the star of promotional campaigns? From Elton John, Ru Paul, Ricky Martin and even Boy George have all featured front and centre in MAC advertisements clearly declaring that cosmetics are for all! 

MAC Caitlyn Jenner Finally Free Lipstick

Let's not forget the underdog because MAC certainly don't: from a past collection with bloggers (I am still jealous) to the current MAC Future Forward line up, in which MAC celebrate four upcoming and dare I say exciting musicians, that are on the cusp of becoming household names. Is this a risk other brands are willing to take? Nope. MAC also listen to what the people want, from allowing us to vote to re-launch past and often limited edition products via MAC By Request, to the upcoming launch of MAC x Selena - the result of tireless petitioning and campaigning from one fan, to create a range of MAC products in the honour of the late Selena Quintanilla. All so "on brand" for MAC that you may not be initially blown away but let some of the above game changing moves resonate, and you will most likely agree with me in saying MAC lead, they don't follow.

So for those wondering, yes I will be supporting and purchasing MAC Caitlyn Jenner Finally Free Lipstick. Not for the shade in itself (which is utterly beautiful - a mid-toned rosy nude) but the movement - one hundred percent of the sales from, Finally Free, will benefit the MAC AIDS Fund Transgender Initiative.

Yes, MAC please do keep pushing boundaries - the beauty world would be boring without you.

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  1. Completely agree - this brand brings a sense of excitement into the world of beauty!

  2. As a mexican 90´s kid, I am REALLY looking forward to the Selena collection. Cant wait! ^_^

  3. And I love the shade - it's so gorgeous! Lovely initiative :)
    Gloss and Magic

  4. I love the shade and do admire Caitlyn but god I really struggle with her beliefs - why bash gay marriage when you are trying to be a spokesperson for transgender people everywhere! Personally, picking someone like Laverne Cox would have been a much better fit in my opinion and not just another 'jump on the bandwagon' choice!

  5. I love MAC collections - they're certainly always pushing boundaries and their Viva Glam range is such a good idea and for a great cause! x

  6. Love that brown shade, and it's so great to see men, women, trans and all races/sexes/identities being the front of campaigns - we can all enjoy and celebrate beauty and the causes they support!

    Lauren x
    Britton Loves | Lifestyle Beauty Wellbeing

  7. I love a few things about this, similarly to what you said the shade is gorgeous and I love that MAC do push the boundaries and I think it's so good that they do.

    Emily // Beauty and Lifestyle Blog


  8. I couldn't agree with you more!! Amazing post.

    Mel |


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