Do I agree with everything Caitlyn Jenner has to say? No, I do however respect her bravery to be who she's always wanted to be and in such a public arena too. That can't have been easy and is inspiring however you look at it. MAC Finally Free Lipstick couldn't be a more fitting tribute and if I am right, one of the first ever beauty campaigns to feature a transgender spokesperson - isn't that in itself a wonderful step forward and truly fitting of MAC's All Ages, All Races and All Sexes mantra?
MAC have always excited me and forever leave me asking and pondering "what next?"; I have been hooked since a young teen and the launch of Barbie Loves MAC - a collaboration with a plastic doll shouldn't have been so alluring, yet we all queued in our droves to be the first to snag the now infamous MAC Malibu Barbie Lipglass. Damn I'd love to see such collection re-booted, almost ten years later I'd still be all over it. Then there was the MAC Dame Edna Collection - has any other brand celebrated an almost pantomime dame like character since? Or more importantly used men as the star of promotional campaigns? From Elton John, Ru Paul, Ricky Martin and even Boy George have all featured front and centre in MAC advertisements clearly declaring that cosmetics are for all!
Let's not forget the underdog because MAC certainly don't: from a past collection with bloggers (I am still jealous) to the current MAC Future Forward line up, in which MAC celebrate four upcoming and dare I say exciting musicians, that are on the cusp of becoming household names. Is this a risk other brands are willing to take? Nope. MAC also listen to what the people want, from allowing us to vote to re-launch past and often limited edition products via MAC By Request, to the upcoming launch of MAC x Selena - the result of tireless petitioning and campaigning from one fan, to create a range of MAC products in the honour of the late Selena Quintanilla. All so "on brand" for MAC that you may not be initially blown away but let some of the above game changing moves resonate, and you will most likely agree with me in saying MAC lead, they don't follow.
Yes, MAC please do keep pushing boundaries - the beauty world would be boring without you.