Well perhaps not, as often with many beauty innovations, change begins at the top and slowly filters its way down the ranks. Leading the way with a beautiful yet handbag friendly bottle design is Gucci Bamboo Eau de Parfum; come early February, the brand will unveil the above travel bottle and I for one could not be more excited.
As a subtle nod to the signature note of Gucci Bamboo, the travel sized purse spray has been fashioned as a slinky, chrome stick of bamboo - in my opinion, it almost has the appearance of a wand. The slim, long-line design means that you can slip the bottle of fragrance into even the dinkiest of handbags, ready to freshen up in a moments notice and/or pop it into a travel bag - trust me when I say that the sturdy metal flanker will survive even the roughest of journeys.
The Gucci Bamboo Purse Spray may not land for another few weeks but I think we can all agree that it hints at a shift within the fragrance world. Perhaps our trusty Travalo's will no longer be needed in the months to come?
As mentioned above the Gucci Bamboo Purse Spray will launch nationwide on February the 22nd and retail for £29/15ml. Until then you can find Gucci Bamboo Eau de Parfum via Boots - link.