Coloured mascara is back, forget dated 1980's electric blue tones but rather muted and flattering shades that have been created to add a little drama and enhance the natural eye colour. With brands such as Benefit and Clinique, leading the way with subtly tinted mascaras; it is only a matter of a time before they filter once again onto the high street.
Before I share my take on colourful mascara options, I must ask why the sudden invasion? It doesn't seem like it was all that long ago, that I really had to pay attention to the shade of the mascara before purchasing. A few years ago coming home with a black/brown mascara or even a blue tint by mistake was an all too real, easy mistake to make. Now you'd be hard pushed to find a brown, let alone a blue mascara with ease amongst the beauty stands in Boots or Superdrug. Forty variations of black, yes but a brown mascara is hard to come by. Maybe the demand wasn't there but I'm all but certain that bright mascara is on its way back, adjust yourself accordingly.
As a blonde with blue/green eyes I have long mourned the demise of brown mascara. The somewhat orange undertone offered a more natural and less harsh option to tinting my lashes, all the while exaggerating the natural tone of my eyes. It was and is a great day time option, not to mention for some it can double up as a brow gel. I couldn't be happier to see the return of brown mascara and wholeheartedly recommend Benefit They're Real Mascara in Beyond Brown and Collection Colour Lash Mascara in Brown, apply and watch your eyes pop. Brown mascara doesn't discriminate, it illuminates blue, brown, green and all that is in between eye shades - more of an investment than novelty.
For those feeling a little more adventurous the new and limited edition Clinique Chubby Lash Fattening Mascara is what you have been waiting for. With green, blue, plum and even a shade that leans a little red toned, there really is something for every taste and need for that matter. The beauty of such range is that they are not outrageously tinted, although blue, green or plum they are more jewel toned than bright - think of them as a blackened blue and so forth. They are so flattering, a little more unusual than your typical black mascara and dare I say it brightening. Unlike a carbon black mascara the hint of colour seems to really lighten up the eyes, to see the effect in person is to believe. If a true shot of blue is what your heart desires, then I fully recommend checking out Benefit They're Real Mascara in Beyond Blue or Collection Extreme Colour Mascara - both are shocking in tone yet oddly easy to wear.
If like myself you steer clear of colourful options by any means for the eye area, yet would like to cash in on the eye enhancing abilities of bright mascara - I recommend using the bolder shade as a base coat and then layering your usual black mascara on top. By doing so, you add a nuance to the black tint that still brightens the eyes and overall complexion but is only noticeable in certain lights. As dated as the term may be, such technique makes the whole trend a little more office ready and wearable.
Initially I wasn't on board with brightly toned mascara but after much trail and error, as well as seeing the magic unfold first hand, I am fully on board - 1980's blue shade aside, of course.
Now over to you, what are your thoughts on mascara in shades other than black?
Is this a trend you are happy to see resurrected or is it one that should stay on the beauty graveyard?