Tuesday, May 26, 2015

Beauty Discussion - Celebrity Fragrances

Celebrity Fragrances

My beginnings within the world of celebrity fragrance started when I purchased Jennifer Lopez's J-Lo Glow, a first for both of us. Thanks to  magazines and most likely MTV I knew the exact launch date (September 2002), I squirrelled away all my pocket money and begged my Mother to take me to Debenhams to snap up a bottle of my own. I was obsessed with the white lily based scent and really did think I was the coolest kid on the block, drowning my clothing and body in the then pricey elixir. It must have been a pretty miserable experience for any one who had to sit beside me in class or on the bus but my gosh was I happy, in my mind I was one step closer to becoming J-Lo. Fun fact J-Lo was the US's largest selling fragrance of such year and

The other celebrity fragrance I can recall creating pandemonium among my rank of friends was Britney Spears Curious Eau de Parfum, launching back in 2004. I had grew out of my Britney phase (such a statement to type) by this point and lacked interest but I do recall it being the talk of the playground, and the scent of the girls locker room - hey it was a step up from Impulse Body Sprays. After that it somewhat becomes a blur, it seems everyone that played as much as a bit part in pop culture launched a fragrance - even the likes of Colleen Rooney and Snooki from Geordie Shore (yes really!). The novelty had long wore off for myself and I am sure others.

I'm sure the One Direction, Justin Bieber and Taylor Swift et al fragrance launches do really well - there wouldn't be follow up editions had they not, but I fail to see the same levels of excitement from the younger generation or maybe I am just becoming a little long in the tooth. Maybe like myself it is a case of been there done that and they'd rather spend their money on tickets to see the act? I know I would - don't hate me but I'd happily go to a Taylor Swift concert.

It seems that if you are a celebrity (and in some cases I use the term loosely), it is expected to bottle your thoughts and sell them to the masses. I hate to say it but it has become a little naff - some smell incredible, which more often than not is unexpected but they certainly lack in the cool stakes. There doesn't seem to be any passion or creativity in the launches at the moment, just a quick way to make a buck or two using generic notes - much like when popular fragrance houses churn out a rose tinged version of their best selling scent.

Basically I am over celebrity fragrances, the excitement has gone and there is quite literally no one person within the media that could change that for me. Having said that I am grateful for the memories and hope that the younger Swifties (yep I went there) had a similar experience when Taylor by Taylor Swift launched.

Over to you, have celebrity fragrances had their day or do you still look forward to certain launches? More importantly (because I am nosey) what was the first celebrity endorsed scent you purchased.

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  1. I actually tend to really like celebrity scents as, as a whole they're generally quite sweet and I love sweet fragrances. My favourites are Britney Spears Fantasy, Taylor Swift Wonderstruck and Katy Perry Purr... They're a little bit cringe for a 27 year old but I love them :D I used to love Jlo Glow too back in the day haha xx

  2. I like Christina Aguilera's original fragrance, think the scent and packaging make it less cringey being a celeb perfume!

    Zoe xoxo

  3. I agree, I think a lot of it is down to what it is. I'd much rather not pull out a britney spears perfume out in the middle of work!
    -- // x

  4. I completely agree with you on this one, although I do love the scent of Gaga's Fame. I find a lot of celeb fragrances to be quite gimmicky x


  5. Definitely agree with you here - I think celeb fragrances have a bit of a stigma attached to them too, and I'd much rather buy a branded fragrance instead! x

  6. I completely agree, I do find some celebrity fragrances quite cringe worthy and actually awful! I do quite like the Taylor Swift fragrances though, very nostalgic!

  7. I tend to just smell away at the fragrance counter - I get carried away amongst all the fragrance and don't notice the branding so much. But the pretty bottle for sure!

  8. I absolutely love the Nicki Minaj fragrances! Maybe as a fan I'm biased but I really do think she put a lot of effort into them. I love sweet scents and they come at a decent price point so they're ideal for me! :)
    Maeve // Thrift O'Clock

  9. I've never liked celebrity fragrances... until the Elizabeth and James black, which is a Olsen twin creation. It's seriously amazing - but at the same time, I don't think they made it just for the sake of making it.

    Emily x

  10. I think most of them smell sickly sweet. I liked Britney Spears Fantasy in my teens but I couldn't wear it now. I do still like Jennifer Lopez Live and Beyonce Pulse, but I like them for the smell and it's nothing to do with the celebrities (they made it into my recent post on Spring/ Summer scents). I agree with you that no celebrity perfume launches really excite me, something's not going to impress me just because a celebrity has put their name on it, Em x

  11. The only celebrity scents I like are the Britney Spears Fantasy ones. They're unique to me and are well worth the money too.

    Otherwise I don't have time for any of the others, I'd rather spend a little extra on something else.

  12. My first was Curious! I still love it and have it in my stash. I kinda look forward to any launches and if description is interesting enough I don't care whose name is on it.

  13. Honestly, normally I don't even check out celebrity perfumes... Don't ask me why. It's just one of those things lol

    Xoxo Jessy

  14. Oh gosh. J-Lo Glow! I actually love it. It's such a clean and easy scent to wear. I'm not too big on other celebrity scents because they tend to smell too generic (and very sweet). But J-Lo Glow will always have a special place in my heart (:

    xx Jia,

  15. I never use any celebrity fragrances and they just don't appeal to me but I wanna try Katy Perry's :)

  16. It's strange. Your tone is consoling but I just felt bad for myself. For falling into the hype. I was much too young when J.Lo first launched her perfume and true enough, during those times, celebrity perfumes are quite a rare occurrence (with only the likes of Elizabeth Taylor in mind) coming out with their own scent.

    Now that I think of it, isn't it weird for male singers like Justin Bieber & One Direction to create (or well, let's be real here, more like 'endorse') perfumes for girls / women? They ought to create something that girls would like their guys to smell like. Looks like fast bucks to me.

    By the way, I've sniffed Taylor Swift's perfumes. I love all of them.. haha.. Probably just because I'm fond of her.

    Ashchronicles Blog


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