I promised individual reviews of each Jo Malone Rock of Ages Cologne and what better place to start than my current favourite - Jo Malone Lily of the Valley and Ivy Cologne. If you enjoy fresh, uplifting, water drench florals I can all but assure you that this will be your next purchase once you test it out. The Jo Malone Rock of Ages Cologne collection is the annual celebration of British heritage and I don't think there has ever been a fragrance line up quite so vast in notes nor clever.
As you may or may not be aware launching on the 1st of March is Jo Malone Rock of Ages collection, five fragrances (four new, one permanent) each of which have been created to evoke the essence of era's past and present. Jo Malone Lily of the Valley and Ivy Cologne has been blended as a nod to the Georgian Era.
"Lily of the Valley and Ivy. Reminiscent of the pastel gentility of Georgian London. Sparkling cassis and green ivy open the fragrance while the dewy delicacy of Lily of the Valley and decadent narcissus add a lavish heart. Captivating, ethereal."
Although not British I can't help but think of Mary Antoinette, I guess as she was around the same time I am not too far off. From the pretty pastel packaging to the light, airy notes of Jo Malone Lily of the Valley and Ivy Cologne everything about this scent is indulgent yet feminine. Fitting as this is often referred to the period of luxury (for some anyway, others weren't so lucky), imagine large, rolling, perfectly manicured stately gardens, Jane Austen and high tea. A certain British delicateness and dare I say it almost twee? This cologne is light, sparkling and very much an aquatic floral (I'd imagine fans of Jo Malone Bluebell will also enjoy this). The green ivy allows the overall fragrance to be refreshing yet the delicate floral lily note prevents it from being overpowering. In my opinion it reminds me of spring and fresh rain - dew on flower petals, the scent of new beginnings and freshly cut grass. Soft, fresh, clean and very to reaffirm it once more feminine. Despite being light and airy the wear time is incredible, it lingers on the skin without being overwhelming - I can't think of a more perfect Spring ready fragrance.
All five new colognes will launch on the 1st of March and will cost £42/30ml.
This post contains a press sample.