A new and very exciting product has just launched via Boots - Estée Lauder Little Black Primer. A do it all mascara that can be worn alone, as a primer or even as sealant. It promises to be everything we never knew we wanted! A little black dress for the eyelashes! Being the not so proud owner of fine, flimsy eyelashes I can't help but be intrigued, I have kindly been sent a tube which I will be slicking on in a matter of moments. I will try a good few days and ways, then report back with a full review. Until then here is the official low down...
"ESTĒE LAUDER INTRODUCES THE LITTLE BLACK PRIMER
Tint. Amplify. Set.
A versatile, 3-in-1 primer that will change the life of your lashes.
"Once in a very rare while, we are introduced to just the thing we want before we recognize how desperately we need it. Typically, those little finds take us by surprise, and then, in an instant, make it hard to imagine how we lived without them.
Enter Estée Lauder’s NEW Little Black Primer™ that triples its duties by moonlighting as a subtle lash tint and a water-resistant topcoat. It’s the new Little Black Dress of lashes, a single, foolproof, all-occasion formula that belongs in every make-up wardrobe.
It should come as no surprise that eyelashes are a lot like hair. They should be prepped and styled to look their best, and need the right base to stay looking curled and voluminous all day. A primer, in effect, acts like pomade to help lashes hold their shape. But the benefits don’t stop there.
Estée Lauder takes the simple primer two steps further by adding a subtle black tint, and making it long wearing – not just from day to night, but overnight. The formula is light enough to wear under your favourite mascara for extra volume, but the soft black shade means that you can use it alone for subtle definition. When it’s applied over your favourite mascara, it adds a lightweight layer of extra support, giving you water-resistant lashes, and helping to reduce smudging and flaking. The gently curved brush adds extra curl and lift.
Little Black Primer™ is a make-up prep-step that creates the ideal base for longer, fuller lashes that stay flexible and feel healthy. It’s a lightweight weekend mascara. It’s a water-resistant topcoat. It’s what you never knew you always wanted.
Use it alone for Tint
•A long-lasting natural look, even overnight
•Subtle curl, length and volume
•Smudge-resistant, flake-proof wear
•Conditions lashes - Use it as a primer to Amplify
•Creates a long wearing foundation for your favourite mascara
•Reduces flaking and smudging
•Prepares the lashes with conditioners for optimum curling, lengthening and volumizing
•Gives pigments a clean canvas to improve the integrity of your mascara shade, making blacks and browns look richer and deeper, and colours pop.
Use it at a topcoat to Set
•Adds a lightweight, water-resistant sealant to your favourite mascara
•Improves the wear of any mascara
•Helps reduce flaking and smudging
•Boosts your existing mascara with another layer of pigment Patent Pending Formula. Ophthalmologist tested. Safe for contact lens wearers.
One size fits all. NEW Little Black Primer™ will be available at counters nationwide from March 2015 (Previewing exclusively at Boots nationwide from January 21st 2015)"
NEW Little Black Primer™, RRP £20.00 and you can find it here via Boots - link.
What are your thoughts? Intrigued or will this be a skip for you until you can see some reviews and swatches?