Maybelline Big Eyes Mascara

Excuse the utterly cheesy pun but I think Maybelline Big Eyes Mascara is one to keep an eye out for. 
This is the current drugstore/high street mascara that is taking the States and Canada by storm at the moment and right so too as the market has been crying out for a budget friendly lower lash mascara since Clinique's Bottom Lash Mascara took the beauty world by storm.

As far as I have seen on American and Candian blogs Maybelline's Big Eyes Mascara is retailing for $11.99 which is around $4 more expensive than the typical Maybelline offering so I would expect if and when Maybelline Big Eyes hits the UK it would be around the £14 price bracket? However that is only speculation and even if it is around that price point I would happily hand over the cash as on the whole I do rate Maybelline's mascara's particularly their Volum' Express Colossal Mascara (the one in the yellow tube).

Maybelline Big Eyes Mascara is an expansion on their Falsies line which admittedly I am not a fan of but I will be picking up a bottle when in the states to put it to the test none the less. Basically this is a duo ended mascara with two wands - one for upper lashes and one for the lower lashes. The formula has apparently been created to lengthen and thicken eyelashes all the while allowing you to properly coat both sets of eyelashes without routing around for two separate products. 

I'm hopeful this will be great as it could be the answer to my morning rush prayers and I apologise for such a tease like post but I simply had to share!

What do you think?
Another gimmicky product to collect dust alongside all the BB Creams or a genius innovation?

Random Fact - Crayola is apparently a french term that means oily chalk!