L'Oreal's latest hair care innovation is one of those products that is so clever yet basic at the same time that it will make you wonder why it was never thought of before.
Basically L'Oreal Mousse Absolue is L'Oreal's first reusable at home hair colouring solution that also happens to be permanent. L'Oreal Mousse Absolue is available in a sizable collective of shades - 14 in total all of which come in selected colour families: Blonde, Brunette and Red shades.
Not only can you re-use the dye as many times as you wish or as the canister allows which is perfect for those touching up their roots and/or those with ombre but L'Oreal Mousse Absolue is pre-mixed which means all you have to do is shake and spray. Gone are the days of mixing and shaking which truth be told I never do all that well as I am pretty weak and as it is a mousse product it eliminates all the usual spills and splashes. It really is as easy as popping off the protective cap, clicking on the dispenser and applying the colour to your hair, simplicity at its finest! The dye is dispensed along with the devloper from two canisters and as mentioned is pre-mixed.
I was sent shade 1021 Very Light Frosted Blonde (Blond Tres Tres Clair Perlescent) which of course is far too light for my current hair colouring but I did whack a little onto my ends to see if it did anything.
It didn't but my hair is still pretty dark but what I can say is that despite being a super blonde shade it hasn't damaged or dried out my hair and is certainly a formula I would use should I find a good colour match to my current hair colour. My aim is to have my hair around the L'Oreal 730 Sunkissed Dark Blonde mark come the summer.
Innovative, gentle on the hair, doesn't drip and is quick to use, it really is a wonderful concept.
L'Oreal Preference Mousse Absolue Permanent Hair Colour* is currently £8.99 from both Superdrug and Boots - link but will be priced £10.99 after the introductory offer expires on the 8th of May.
-* Product sent for consideration of review.