Launching on the 21st of July is LUSH's first proper foray into the cosmetic world
and it is not a collection to be missed with a range of 30 shade spread across three catagories -
liquid lipstick, cream eyeshadow and liquid eye liners.
As most will be aware LUSH is strongly opposed to animal testing and all products within
the cosmetic line are vegan friendly too!

Now here is the novel idea behind the collection it uses colour and key words to be describe how we are currently feeling!

"Spin the Emotional Brilliance Colour Wheel to get a personalized color reading – choose the three colors that stand out the most and they will uncover certain words that reveal a little bit about your current state of mind. Then wear the color to feel the word, you word-up!

Introducing a brand new concept matching psychological needs to which color cosmetics one should wear.

This range – consisting of lip colours, eyeliners and eyeshadows – is less about wearing make-up that’s in-season or on-trend and more about wearing colors that shape your mood. Emotional Brilliance is a way to wear color that’s designed for you. Choose colours, each with a corresponding word such as Confident, Take Control or Glamorous, and they will be significant to your needs at that time – wear those colours and you truly wear the word. It’s the power of suggestion – if one believes enough in something, there will likely be a change in behaviour."

As expected the packaging of the Liquid Lips is both cute and quirky but with a retro twist thanks to the sweet yet old school labelling system. The packaging of the the entire range has a slight art vibe - when I first saw it I was instantly transported back to my Art student days and all the bright bottles of ink I used to purchase. The lid gives the impression of a dropper style applicator inside but in the case of the Liquid Lips
it is actually a doe foot applicator which I'm not admittedly a fan of in most instances but it works really well with the consistency of the Liquid Lips Lipsticks. A small word of warning is that applicators do break fairly easy as I found out with a little over zealous testing so do be careful!

I was sent two of the Liquid Lips Lipsticks to test - Glamorous and Perspective.and
Glamorous "You can do it" is a bright blue based pink that is almost neon and in my opinion will probably be one of the best selling shades as it is a beautiful shade and although I wouldn't call it an outright dupe for
Mac Candy Yum-Yum it's not miles apart either. This shade has no shimmer and a slight glossy finish 
that can be toned down by blotting.
Perspective is a difficult shade to pin point but i'd say it is pretty much a rose gold - a mix of brown and pink
with a slight golden nuance. This has a metallic finish and as mentioned a slight golden sheen.

I'm rather impressed by the formula of both shade of the Liquid Lips to be quite astounding,
they apply well, feel weightless on the lips - very similar to the matte crème lipsticks that have been doing the rounds (Collection 2000, NYX, W7) without the drying quality that comes with matte lip products,
as a matter of a fact the Liquid Lips are intensively moisturising without being slippery or too thin in texture.
The pigmentation is truly amazing - one swipe and you have full opaque coverage but you can layer it
on if you so wish without any hassle. Both shades have a glossy finish that can be toned down by blotting,
you can also add a layer of gloss or layer the Liquid Lips over another lip product should you wish.
In my experience I found the liquid lips to wear with ease for around 4 hours, 
they both stain a little too but as they fade evenly the stain is quite pretty!

Wow! Sorry for the mini novel but I had so much to say haha!
Are you excited for LUSH Emotional Brilliance to launch?

LUSH Liquid Lips 5G/£14.50* and launch the 21st July.