The newest foundation release from Avon is Ideal Flawless Liquid Foundation
the campaign is fronted by the newest Britain's Got Talent judge Alesha Dixon
who frankly is gorgeous with flawless skin so I was anxious to see if I could also achieve such results.

Avon Ideal Flawless Liquid Foundation comes in a transparent glass bottle with black accents
and a built in pump function which I always appreciate as it makes usage so much easier
plus it also ensures that you get every little drop out of the bottle - waste not want not!
In my opinion the presentation makes the foundation seem so much more high brow than it is
and okay it may not be travel friendly due to the glass bottle but it sure does look and feel pricey!

"Avon unveils its latest and most advanced foundation yet; 
introducing Ideal Flawless Liquid Foundation. 
This revolutionary foundation delivers 100% flawless results in 16 different shades. 
Women can now achieve a completely natural look without compromising on coverage. 

Unlike regular liquid foundations, Ideal Flawless Liquid Foundation uses InvisiBlend 
Technology, which is formulated with OptiLuxe Pigments. Four years in the making, 
this is a revolutionary new patent-pending blend of multi-shaped pigments that allows 
light to pass through, reflecting natural skin tone to provide a flawless, natural-looking base."

Avon claim the the foundation offers complete natural coverage, 
the formula is available in 16 shades to suit all skin types as earlier mentioned and
Dermatologist and allergy tested so a great buy for all us with troublesome skin!
Not to mention Avon Ideal Flawless Liquid Foundation has a built in SPF15
to help protect against the harmful rays of the sun.

I found the formula to be thick and moisturising which surprised me a little as I assumed with
it being a natural coverage foundation that it would be thin and watery.
The foundation does have a light scent that reminds me some what of Apricot Yoghurt
but it is not strong nor did it play havoc with my sensitive skin.
Although the foundation is slightly thick it is very creamy and blends/spreads with such ease,
one pump is more than suffice for an entire face so great value for money in that aspect.

As always I have used my mole as a reference point
so you can see how well it covers etc.
I have shade Soft Honey which is approx a NC37/40.

Yes the coverage is natural meaning it is roughly a mid coverage foundation -
not mask like but enough coverage to hide light marks and even the skin tone/texture
and dry to a semi matte finish that is flattering.
In some aspects it reminds me of Bourjois Healthy Mix but with a broader range of shades!
The foundation did not cling to any dry patches so it is ideal for dry skin
nor did it sink into my enlarged pores which leads me to believe it would act the same
in respect to any lines on the face.
It is really comfortable to wear and pretty much felt weightless even on the hot days of late.
In terms of wear it wore 8 hours with ease on my oily non primed skin
but when primed and set it was still going strong around the 10 hour mark.

If you are a fan of Bourjois Healthy Mix then I really do think you'll love this
as it delivers great mid coverage but comes in a really great range of shades
which I don't find the high street to offer in abundance.

Avon Ideal Flawless Invisible Coverage Foundation (S) £12/30ml - link