I love dinky, travel or as some would say fun-sized products, no I'm not talking sachets of cream or tiny 1ml vials of fragrance but rather scaled down try-me items. From half sized pencils to miniature pots of blush, I can guarantee you that I'm oddly more likely to be swayed to click purchase or hand over my bank card, if the beauty product happens to be dinky.
Size is always an issue (get your mind out of the gutter), sure full sized products work out to be kinder on the purse-strings in the long run, but really who when it comes to travel or your daily handbag, do you want to lug around several heavy bulky items? Not me, I have no upper body strength and a full water bottle rolling around the inside of my bag is as close to cardio as I'm willing to admit. For trips abroad smaller beauty items don't just tend to travel better (oddly mine never smash nor chip) but the free up extra space in my suitcase, should a mad dash around Sephora happen. You know the drill.
Admittedly smaller, travel friendly products don't always work out to be all that cost effective if compared to the original full sized item, however they can save you money in the long run. Think about all those disregarded bottles of foundation you own, at first they were great but slowly for various reasons you fell out of love with them. Now think of all that money you have wasted (not a guilt trip I promise) and ask yourself, if there was a try me size, perhaps a week or two supply bottle available would you purchase it? I know I would, my skin is fickle and high-end foundation doesn't come cheap. My logic also expands to blush and lip colours, I truly do think that if brands launched scaled down sized items of their best-sellers, it would result in double sales: you try the mini, love it and go back for the full sized. Heck I'd even repurchase miniature lip and cheek items just for stashing inside a clutch, so triple sales when you really think about it?
And yet other than Sephora and to an extent Boots (Smashbox and Estee Lauder now offer travel sized products) try-before-you-fully-commit sized products aren't the norm. Bizarre really as there certainly is a demand; visit any Sephora store and you will notice that just about every customer has at least one travel sized product within their basket, along with rollerball fragrances. Gosh I love rollerball fragrances and it is hard to resist pocket sized Nars and Hourglass products, believe me I've tried. If there is demand elsewhere I really don't understand why the UK is again missing out, perhaps Sephora own exclusivity rights over the smaller scaled products or maybe brands don't think it is something that would do well here?
Either way I do hope things change and sooner rather than later, I would love to be able to peruse try me sized beauty items, along with more rollerball and purse sized fragrances, all without booking a flight outside the UK.
What is your opinion?