Speaking of Elle - "We’ve been teasing you for weeks. But now we can reveal the mystery product we’ll be giving away free with March ELLE (four weeks before you can buy it in store).Following in the footsteps of They're Real, the UKs no.1 best selling mascara, Roller Lash is so game changing it had our Editor-in-chief and Beauty Director counting down the days from production development meeting to now, when we’re giving it to you free with the March issue of ELLE. Its the first and only place to get hold of if before anyone else. You won't even be able to buy it in Benefit stores, it’s that exclusive.
I can imagine that finding an Elle with the Benefit Roller Lash Mascara still attached will be pretty problematic come launch, if that leaves you feeling a little cold you can pre-order your copy of March ELLE here - link.
In all honesty I'm not a huge fan of Benefit mascara's so I'm not nearly as excited as you'd imagine...maybe I'm just getting old ha!