Latest

Friday, January 23, 2015

Benefit Roller Lash Mascara Review

Benefit Roller Lash Mascara

I have been fairly vocal about the fact that I am not Benefit's biggest mascara fan; there was Benefit Bad Gal Lash which did add volume and length but smudged terribly on me, fast forward a few years and the brand launch Benefit They're Real Mascara. This is arguably one of the most successful mascara's ever and yet I couldn't hop on board - yes it added length to my lashes but it also weighed them down, flaked and generally irritated my eyes. To say I was less than enthused about Benefit Roller Lash Mascara was an understatement. After learning all about the formula, I couldn't have been more wrong, it really is nothing short of wonderful...



Benefit Roller Lash Mascara
Benefit Roller Lash Mascara
Benefit Roller Lash Mascara

As you can see both from the packaging and name of the product, this mascara is based around hair rollers - the wand handle is a nod to retro, pink hair rollers and the spoolie boasts similar technology to Velcro rollers. Benefit Roller Lash Mascara has been created to grip onto the eyelashes, pull them upwards, curl, coat black and set - I guess a little like an eyelash perm, only temporary. The brush head is both curved and on the smaller size (above I have compared all three Benefit Mascara heads for size and style comparison) making it perfect for small eyes. The wand features tiny little hooks which grip onto the smallest eyelashes, somewhat stretching them outwards and upwards, encouraging them to curl - the idea is that you can ditch eyelash curlers. Benefit Roller Lash Mascara also contains an in-built "wand wiper" to ensure that the brush isn't overloaded with product - again to prevent the mascara from overwhelming/weighing down the eyelashes.

Benefit Roller Lash Mascara
Benefit Roller Lash Mascara

Sure the packaging and brush may be novel but does this mascara work? Yes, yes it does! I won't for one moment pretend that it is on par with using separate eyelash curlers but it certainly does open up the eyes. As someone with poker straight eyelashes I was pretty surprised to see a definite uplift and curl, I truly did believe before use that this was just a marketing gimmick. Benefit Roller Lash Mascara has a super lightweight formula so flimsy eyelashes such as my own are not weighed down but it can be applied in layers, should you want a more dramatic look - free from clumps which I personally believe is due to the comb like plastic brush. It is a fairly wet mascara but not really prone to smudging nor flaking, it does leave the eyelashes a little crispy but nothing more than the majority of mascara's out there. It adds length, volume and really opens the eyes but I do not rate it for the bottom lashes, the shape of the brush does not bode well and frankly it just looked odd once applied.


Before and After above

Benefit Roller Lash Mascara in a nutshell? It lengthens, adds volume, separates, won't weigh the eyelashes down, doesn't flake or smudge and really does open the eyes with a slight curling effect for the lashes. As a Benefit mascara-phobe I am more than happy to say this has more than converted me! I forgot to mention above that Benefit Roller Lash Mascara only comes in one shade - Black.

Benefit Roller Lash Mascara will launch on the 1st of March and will retail for



Products and items that are featured on The Sunday Girl may have been sent for consideration of feature, or may be items that I have purchased myself. Regardless all opinions expressed on this site are of my own and honest. Any sponsored content will be clearly marked, you can read my full disclaimer here at any time.

47 comments:

  1. Looks great on your lashes! I always begrudge spending too much on mascara but I might have to give this one a try.
    Zoe xx
    http://prettydiamondsolitaire.blogspot.co.uk/

    ReplyDelete
    Replies
    1. That's PRECISELY what I was thinking.

      Delete
  2. I like the sound of the fact it doesn't weigh down lashes as this is what I always have a problem with . Great review. xox

    http://www.rainbowsandunicornsblog.co.uk/

    ReplyDelete
  3. Ohh I love how the Mascara Wand has been designed and shaped to resemble Hair Rollers~ ^ 3 ^
    It is such a clever and creative idea! ^ ___ ^

    www.thedailydollyblog.com

    ReplyDelete
  4. This looks so similar to my favourite mascara but Boots Seventeen!

    www.britishbeautyaddict.com

    ReplyDelete
  5. This mascara sounds amazing! Cannot wait to try it out :)
    haveyouseenhowshespeaks.blogspot.co.uk

    ReplyDelete
  6. I love that you included before and after pictures as well as a thorough review! :)

    ReplyDelete
  7. i didn't really like the they're real mascara either, but this one sounds pretty good, i think i'm going to have to grab the march elle issue to get a sample of it! great review x

    ReplyDelete
  8. I'm going to try two coats at the weekend, as one made my eyelashes look a bit spidery. Look great on you!

    ReplyDelete
  9. I love how you are honest about the They're Real mascara because I totally agree!! I've really really tried to love it, but have found so many other mascaras that perform better.

    This is a great review!

    xoxo
    www.becksbabyy.blogspot.com

    ReplyDelete
  10. I am so getting this! Great review and the before/after results are so clear. Can't wait to try this myself!

    Shireen | Reflection of Sanity

    ReplyDelete
  11. Oooh is this the first time your eyes have appeared in a review? Whatever - as always a fantastic post - can't wait to try this product

    ReplyDelete
  12. This mascara really looks good and the packaing is so cute :) It is such a shame that I only tend to use Waterproof formulations and formulations that are too wet tend to make my lashes droop badly. Benefit does do wonderful products apart from mascaras though~

    Have a lovely day~ ♥

    Ying | * Y i n g c b e a u t y *

    X x X x X

    ReplyDelete
  13. I love how slim the wand is - I definitely prefer slimmer wands for a really precise application!

    www.ceejayell.blogspot.co.uk

    ReplyDelete
  14. Wow they really do look great! I love the packaging of the mascara too!

    neelamjayna.blogspot.co.uk

    ReplyDelete
  15. I cannot wait until this is featured in Elle magazine, definitely giving this a go x

    pintsizedbeauty.blogspot.co.uk

    ReplyDelete
  16. I can't wait to try it! I am always getting so excited whenever Benefit is launching new products!

    prettyassummer.blogspot.fr

    ReplyDelete
  17. Wow this looks amazing, I've already pre-ordered Elle when I first heard about it being limited and coming out.

    www.angerawrs.co.uk

    ReplyDelete
  18. This sounds amazing!

    Stephanie
    http://missstephanieusher.blogspot.co.uk/
    http://www.bloglovin.com/blog/3436251
    xxxx

    ReplyDelete
  19. It looks amazing! I can't wait to try it out :)

    http://glassow.com

    ReplyDelete
  20. I used to love They're Real, but I stopped using it for a year or so and when I bought a new tube it irritated my eyes like nothing else - as in I had to buy makeup wipes halfway through the day to get the damn stuff off. I've only heard great things about this though, although for whatever reason Benefit launches just don't excite me.

    ReplyDelete
  21. This look amazing ! After your post i feel that i need it...like so bad ^_^

    BubblyBeauty

    ReplyDelete
    Replies
    1. This comment has been removed by the author.

      Delete
  22. I'm so excited to try this out, anything that will make my pathetic eyelashes look better is a winner in my eyes

    babbleswithbeth.blogspot.co.uk

    x

    ReplyDelete
  23. I do like benefit's mascaras but have always found their brushes too big. This one looks more of a normal size so I may get on better with it. Don't think I could ever ditch my curlers though!

    Beating Around the Blush

    ReplyDelete
  24. this is the first actual review i've seen of the product but the packaging is flawless (as usual, benefit) and the applicator looks awesome!

    Natalie / Salt & Sail

    ReplyDelete
  25. I do really like the concept of this - mascaras are so personal but I'm willing to give it a go and see! xx

    Magpie Jasmine || Palette Giveaway: Urban Decay, Nars, Charlotte Tilbury, Too Faced

    ReplyDelete
  26. It looks so promising but the wand looks IDENTICAL to the new Maybelline Lash Sensational mascara in the metallic pink tube? I don't suppose you have it to do a dupe post? :D xxx

    ReplyDelete
  27. Thanks for sharing, this is the first review I have seen on this mascara! So excited to try!!

    xoxo Nicole

    http://www.brazenbrunette.com

    ReplyDelete
  28. I havent seen this mascara anywhere yet! Looks great and I wasn't a They're Real! fan either! I just can't justify the money for an average mascara!

    hannah @ http://hansaddiction.blogspot.co.uk/

    ReplyDelete
  29. I love They're Real and this appears to be similar so I'm anxious to try it out. It looks great on you!

    Follow me to Fancieland!

    ReplyDelete
    Replies
    1. I love the They're Real mascara too, this one really does live up to Benefits great mascara expectations www.shehearts.net

      Delete
  30. I love the Benefit They're Real, I am definitely going to try this mascara.

    http://milkshakekingdom.com/

    ReplyDelete
  31. Have just preordered Elle! Cannot wait to try this, if it doesn't work for me, I'll still have a good magazine to read... Bean's Beauty Blog

    ReplyDelete
  32. can't see the RRP... but if you are impressed I am hopeful

    ReplyDelete
  33. Love this mascara, just bought the Elle and blogged about it as well

    Danielle Mac

    ReplyDelete
  34. im not keen on theyre real liner or mascara, they just smudge and flake so it will be good to test this one. theres a free one with Elle magazine, just out

    ReplyDelete
  35. Love the effect!

    breathefashion-world.blogspot.co.uk

    ReplyDelete
  36. I'm a fan of this mascara! Also review this recently :) How do you compare it to the They're Real mascara? www.shehearts.net

    ReplyDelete
  37. I love Benefit and I love their mascara. I'm wondering...have you or any of your readers been introduced to Younique's Moodstruck 3D fibers mascara? You can find it here: www.youniqueproducts.com/wboozer. I'd love to help you with any questions or a purchase. :)

    ReplyDelete
  38. I love Benefit and I love their mascara. I'm wondering...have you or any of your readers been introduced to Younique's Moodstruck 3D fibers mascara? You can find it here: www.youniqueproducts.com/wboozer. I'd love to help you with any questions or a purchase. :)

    ReplyDelete
  39. I love They're real mascara and this one is even better in my opinion. Benefit doesnt dissapoint in their mascaras. Round of applouse lol

    ReplyDelete
  40. I am exactly the same! I didn't like either of the past Benefit Mascara's but this one I fell completely in love with. It keeps my lashes in the curled position all day which is a first, considering all other mascara's I have tried never mastered this! I love it.

    http://lucierebekahh.blogspot.co.uk/ x

    ReplyDelete
  41. I love the shape of the brush especially for bottom lashes. But it's not worth the money at all in my opinion! and I found a drugstore dupe thats so much better: Maybelline Lash Sensational. You can see the comparison here:
    http://www.classicallycontempo... X

    ReplyDelete

Thank you for your comment, I read each and every one!

However if you need a more direct answer or have a question, do feel free to contact me via Twitter @TheSundayGirlUK or drop me an email at thesundaygirlblog(at)yahoo.co.uk

Thank you!