I have been told that the Maybelline Lasting Drama Black Shock Gel Liner was actually on the make-up stands before the Benefit They're Real Push-Up Liner. I truly can not say if this is the case or not and will say that I discovered the Maybelline Lasting Drama Black Shock Gel Liner a good month or so after I tried out the Benefit version. I guess that is irrelevant as both are available now and eerily similar...
The packaging is very samey - two black pen style liners which feature a twist off cap, a slanted nozzle (both of which come with little plugs) and twist up mechanisms at the bottom. Both are fairly weighty which does help with application. Oddly they are identical in height, the main difference seems to be the applicator nozzle which is a slanted silicone tip. The Maybelline version features an almost tear drop shaped which is softer in shape compared to the sharp angle of the Benefit They're Real Push-Up Liner.
Benefit They're Real Push-Up Liner swatches on top.
Maybelline Lasting Drama Black Shock Gel Liner at the bottom.
The idea behind both products is that the silicone tip helps create crisp lines each and every time as well as hugging the lash line making application a breeze. I agree to some degree but will admit that it does take a little trial and error to get the swing of either liner. Both formulas are super black (the Maybelline version is the blackest though) which may be a little harsh for some complexions/tastes. As both products are gel based so I am afraid that you do have to work fairly quickly when it comes to application as they both have a habit of drying out and crumbling mid application (this is typical of the vast majority of gel liners in my opinion). On the lids both gel liners look identical the only real difference boils down to the fact that you can create crisper/finer lines with the Benefit They're Real Push-Up Liner opposed to the Maybelline Lasting Drama Black Shock Gel Liner. However the Maybelline Lasting Drama Black Shock Gel Liner is longer wearing and less prone to flaking during wear not to mention it costs half the price. Both are fairly messy to remove and require a waterproof eye make-up remover and if I am entielry honest I wouldn't recommend either to those with sensitive eyes. Personally neither are great enough to make me shun my beloved Inglot Gel Liner Pot!
Benefit They're Real Push-Up Liner £16.65 via Boots - link.
Maybelline Lasting Drama Black Shock Gel Liner £8.99 via Boots - link.