The news has just broke that Rimmel London will be collaborating with Rita Ora to create a limited edition collection which is set to launch next February (2014) with the above image leaking online last night.
The collective is said to be focusing on a catwalk-meets-high-street range of lipsticks and nail polishes with London street style said to be the main inspiration for shades.
"I have always loved Rimmel growing up and it is so exciting for me to be able to work with such a cool brand, I am absolutely obsessed with make-up and being adventurous with colours so when I was given the chance to make my own collection with Rimmel it was like a dream come true!" Said Rita Ora of the opportunity.
I hate to be the one that says it but I do feel like Rita Ora tries to mimic Rihanna but never quite pulls it off. Rihanna for MAC and now this? Having said that I do applause Rita Ora for going down the high street route that way should the collection be great it won't bankrupt up and it will be a lot more assessable in price and location than MAC.
What do you think?
Yay or leave Rimmel to Kate Moss?