It has taken me a little longer than most to warm to the Beauty Pie concept, purely because I don't really enjoy being restricted but in a world of fast consumerism, it has to be said that Beauty Pie's monthly spending cap is somewhat light years ahead. It could be argued that such set up, encourages those amongst us who are a little more frivolous to perhaps shop with a more considered attitude. Over the last few months I have been more than dabbling with various Beauty Pie selections but the one that gained the most traction over on Instagram has to be the fairly new Beauty Pie Love Eau de Parfum. As soon as I shared a quick story about the recently available scent my inbox pinged pretty wildly with lots of questions and the odd pairing recommendation (Jo Malone Red Roses seemed to come out on top) or two much to my delight.
Beauty Pie Love Eau de Parfum is a soft, fruity (and juicy at that), floral and flirts between seductive and playful in each spray - if Valentines Day was a scent, it would be this. It has all the body and flair of an expensive eau de parfum at a discounted cost without compromising on wear time, style nor fragrance notes for that matter.
As you may be away Beauty Pie is a members only club, meaning you do have to sign up and pay for the benefits, how long and how much you pay is however entirely up to you (well to some extent as it is a tier system). I've openly said before that I am not quite sure how Beauty Pie tally up their "typical prices" and often feel that they are exaggerated; for instance Beauty Pie Love Eau de Parfum is listed at £125 but £16.60 for members, take into consideration that a 100ml bottle of Jo Malone Cologne retails for £98 and you can understand why eyebrows and questions are often raised. None the less at £16.60 for a huge and frankly delectable bottle of scent is nothing short of a bargain, regardless of how you do the equation.
Rather rightly, Beauty Pie describe their new launched Love Eau de Parfum as having the capabilities to be "your new favourite 'daily' fragrance" and as it ticks so many boxes (uplifting, light yet makes a statement), I'd have to agree. The fragrance triangle (or note pyramid) is rather interesting: top - Calabria Bergamot, Pink Rhubarb, Quince; middle - Black Orchid, Apricot Nectar, Honeysuckle, Muguet and at the base - Golden amber, Cedarwood, Sandalwood, Musk.
What I like about Beauty Pie Love Eau de Parfum is that it is a grower, on first wear I wasn't entirely convinced of its merit and yet slowly but surely, I have fallen for its gentle charm. Love is fresh yet cosy, familiar yet uplifting (almost akin to line dried laundry on a Spring day) and easy to wear - really you couldn't ask for much more from a scent that has been created to slot nicely into your daily routine.
Beauty Pie Love Eau de Parfum £16.60/100ml (as part of subscription) - link.
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