Is there any better time to embrace a fresh to the market fragrance quite like the start of a new year? I wanted to kick start 2017 with a scent that would remind of all the optimism, hopes and dreams, I hold dear for the coming months and offer a sensory kick up the butt, or warming embrace should I need it in later life. Such essence would also have to suit all occasions, be a somewhat power player (year of the "Boss Lady" and all) and yet not be so demanding, that it becomes cloying at the mere mention, of an admittedly optimistic heat wave. The answer may surprise you, a celebrity launch that is far more affordable than the packaging may suggest, and is easily the most true stab at a sincerely ambiguous and unisex fragrance, I have encountered in a long while.
Yes I am gently gearing towards the eagerly awaited Sarah Jessica Parker's Stash Eau de Parfum. I urge you to allow it in to your life, have an open mind towards the often stale world of celebrity fragrance and seek out the opportunity to own a stellar fragrance that will forever beg the question "What are you wearing". Forget any past flirtations with the house of SJP fragrance and judge this own its own merit and embrace the fragrance ambiguity.
What sets Sarah Jessica Parker Stash Eau de Parfum aside from the mountain of other fragrance launches of 2016 (and perhaps early 2017 too) is that it is entirely universal; Stash will be as at ease worn by a female as it will be a male counterpart. This is wholly down to the harmoniously and expertly blended woody notes. Stash is sensual, rich, all consuming, yet unidentifiable and entirely enigmatic, which is no mean feat (many a larger fragrance house has attempted to do just this and failed) and entirely glorious in concept. Stash all but screams "let's take away gender labels" and enjoy the product for what it is and as a result, wonderfully simplifies an over-complicated world of fragrance.
The bottle - which I imagine was carefully crafted - too echoes such sentiment of gender neutrality, all the whilst capturing the robust, almost cognac tinged fragrance inside. Look a little closer and you will spot little hints of New York City coolness and swagger, presented via luxury gold gilded details, off set by the imperfectly gruff, black label and splashes of plastic.
Sarah Jessica Parker Stash Eau de Parfum is a classic in the making; as painful as it may be to read and consume, I personally believe that had this been a launch by a non-celebrity fragrance house, it would have reached cult status by now. Sadly yet understandably, we don't always give the handy work of the rich and the famous, all the credit that is due and often dismiss said creations as being a little tacky. Sarah Jessica Parker fragrances are the beacon of hope needed within an often fussy, unimaginative celebrity endorsed and created market.
Best described as raw - Sarah Jessica Parker Stash Eau de Parfum is a fury of bold yet sophisticated top notes: grapefruit zest, black pepper and aromatic sage (set to be a huge trend in coming months), elegantly paired with sensual hints of: cedarwood atlas, patchouli, ginger lily and pistachio, completed with vetiver and musk for an unapologetic, sexy yet ever so slightly smoky-come-spicy concoction. Stash is long-wearing and almost reminiscent of the Tom Ford Private Blend collection in essence. As elitist as it may be, Stash looks, feels and smells expensive which I believe is half the battle when it comes to selling and often enjoying personal fragrance.
A classic in the making.
Sarah Jessica Parker Stash Eau de Parfum £32-£48 - link.
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