Instagram has a lot to answer for, mainly our ever dwindling bank accounts and certain make-up obsessions; one such being the perfect glow. Yes glow - shimmer and glitter based products need not apply because now we crave a finish far more sophisticated and dare I say camera ready finish - a real life filter if you will. The newest promise of social media ready skin comes via The Body Shop in the form of The Body Shop Instaglow CC Cream line; a range of three, light infusing skin bases that promise radiant skin as well as an even skin tone in one quick step. Perfect not only for close ups but also the warmer weather in general.
Not only has the finish of The Body Shop Instaglow CC Creams been created with Instagram in mind but the packaging is very "Insta" friendly too. The super glossy, metallic-come-pastel hued tubes certainly photograph well and look great in any photo grid, as well as being utterly practical. The Body Shop Instaglow CC Cream range features soft, squeezable tubes complete with a needle point nozzle for ease of use - a gentle push will release a small amount of product, all without leaks, spills and waste.
Rather than offering a one shade suit suits all approach - which seldom, if ever works all that well - The Body Shop Instaglow CC Cream collection offers three shades: one each for light, medium and deep complexions. Much like any CC Cream, the The Body Shop Instaglow CC Creams do somewhat adjust and adapt to compliment your natural skin tone; it is recommended that if you are between shades, that you select the lighter of the two options - it will be more flattering and of course, easier to work with in terms of blending into the skin.
Above is all three shades and then Peach Glow, swatched and blended out - as you can see it is more creamy than radiant.
So far, so good huh? Well that is until you factor in the glow element - the one aspect that seemingly sets this product aside from every other CC cream - and realise that it is lacking. There is next to no sheen, let alone high definition glow to make this product a contender for the Instagram crown. As a base product, The Body Shop Instaglow CC Cream range will somewhat brighten and even the skin tone out, all without emphasising enlarged pores and fine lines, complete with a comfortable, lightweight and breathable texture (and an SPF20). The glow factor may be lacking but don't write this CC cream off just yet: it is not only easy to apply, buildable and long-wearing but add a light dusting of setting powder, and you have an ideal everyday base for the Summer.
Sadly The Body Shop Instaglow CC Creams won't have you disregarding your favourite highlighter just yet, but they do offer a quick and easy, brightening base, that could be the perfect fuss-free addition to your Summer make-up bag.
The Body Shop Instaglow CC Cream £14/25ml each - link.