I have somewhat stepped away from publishing launch dates but one make-up line I could not bypass is of course Make Up For Ever. The good news is that it is hitting Debenhams in a matter of days (the 19th of May is the rumoured UK launch date), the downside is that I have no real idea of what products will make the UK cut. I am all but praying that Make Up For Ever Smoky Lash and the Make Up For Ever HD Powder will be stocked in Debenhams - I am assuming it will be the best sellers so expect foundation and concealers to be readily available.
I will pop up a post on my top Make Up For Ever recommendations in the coming days, once I know what will be stocked within the UK but until then here is the official blurb...
"The exuberant and colourful brand MAKE UP FOR EVER is coming to the UK this Spring.Part of the LVMH group, this multifaceted professional brand has been created by Dany SANZ in 1984, in the aim of forming new make-up artists and answering their needs. Recognized as THE brand of the backstage, MAKE UP FOR EVER is used every single day on movie sets, fashion or photo shoots, and the Make Up For ever academies all around the world. The high-tech formulas are on the cutting edge of innovation and are the centre of attention. Everything goes into the product performance, and all of the creative energy of the MAKE UP FOR EVER teams is concentrated on the effectiveness of the formulas, the comfort of the textures and the choice of the colours. “For Pros, for You, for Ever” is the baseline of the brand, because what is practical for a make-up artist, makes it easy to use for a consumer, so the brand is really accessible and appreciated by the public. Launching in DEBENHAMS and Debenhams.com SPRING 2015."
Are you excited? I belive I uttered at long last when the news was confirmed!
What products are you hoping to see within Debenhams?