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Saturday, November 15, 2014

Kendall Jenner for Estee Lauder 2015

Kendall Jenner for Estee Lauder 2015

Today the news broke that Kendall Jenner has been announced as the face of Estee Lauder for 2015. Although I am no fan of the Kardashian-Jenner clan I do have to admit that not only is a refreshing move to see someone a little younger the face of the brand but I do feel it will help attract a younger audience. I honestly can not wait to see what 2015 brings from the brand (maybe a lighter fragrance?) but until then here is the official blurb...

 "New York, November 15, 2014 -The Estée Lauder brand today announced that it has signed Kendall Jenner, fashion’s new breakout star and social media sensation.  Kendall will appear in digital, TV and print advertising campaigns and play an active role in creating social media content that will live on Estée Lauder’s channels as well as her own.

“Bridging the worlds of high fashion, entertainment and social media, Kendall is a modern beauty who represents a whole new generation of women who live, breathe and share beauty, fashion and life 24/7, on their own terms, in a visually compelling way,” said Jane Hertzmark Hudis, Global Brand President, Estée Lauder. “She is the ultimate instagirl, and we are excited to leverage her image, voice, energy and extraordinary social media power to introduce Estée Lauder to millions of young women around the world.” It honestly feels like a dream to represent such an iconic beauty brand -  it is an incredible honour and quite humbling, said Kendall Jenner. I found out when I was backstage at Paris fashion week, and all this time had to keep the news top secret. I am so excited to share it now and  be part of Estée Lauder.

Kendall has an astounding social media following of over 30 million fans across Instagram, Twitter and Facebook, placing her as the number one model on social media1 with a fast-growing global audience. In the last year, Kendall has also experienced a meteoric rise in the beauty and fashion arena, marked by the Estée Lauder signing as well as a 13-page fashion feature in the December issue of American Vogue shot by Patrick Demarchelier.  Kendall made her fashion week début in February, walking in Marc Jacobs fall/winter 2014 show. Her haute couture debut at Chanel quickly followed, as did her first high-profile advertising campaign for Givenchy fall/ winter 2014.  She has since walked for leading designers such as Balmain, Dolce & Gabbana and Fendi, and graced the red carpets of the world’s most fashionable events including the Met Gala, Cannes Film Festival and MTV Video Music Awards.  

Kendall has already worked with some of the industry's most influential fashion photographers such as Patrick Demarchelier, Mert & Marcus, Mario Sorrenti and Mikael Janssen, and has appeared in magazines from the avant garde Love to fashion bible Vogue Paris, W and an eight-page editorial in Interview that crashed its website when it went live. "
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18 comments:

  1. I think she is utterly gorgeous and would do justice to Estée Lauder. :)
    xoxo,

    BerryBloomXO.com | Beauty & Lifestyle Blog 
    also on BLOGLOVIN 

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  2. She's such a beautiful girl and its great to see someone young grace the cover of the brand. Kendall as done so well and tried so hard to remove herself from the Kardashian-Jenner clan by dropping her name and not inviting her family to shows, to act professional. I love watching the show though but she always appeared in it less and less for professional reasons x

    Kate | A British Sparkle

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  3. This is so exciting! She's such a beaut it's nice to see she's making something for herself aside from the Kardashian TV show and such xx

    Laura | lauraslittleloves

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  4. I think this is great move from Estee Lauder to gain a younger audience! And I really admire Kendall for trying to make a name for herself without the aid of her family!
    RosieLM - A Beauty(ish) Blog

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  5. While I'm 100% with you on not being a fan of that Kardashian clan, this definitely is a smart move, business-wise.

    Tessa / Bramble & Thorn

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  6. Interesting! While I loathe the Kardashian clan, It will be interesting to see how Estee Lauder work with a young face and what products will follow! x

    Cream Tea And Rose Jam // Pretty Honest Giveaway

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  7. Smart move! Kendall seems to be doing so well with her modelling fair play!

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  8. I like Kendall! I think she's not like her other half-sisters, she seemed real compared to them!

    www.angerawrs.co.uk

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  9. I hate to admit how excited I am by this, can see it doing great! But I wouldn't of put such a young face with a brand normally aimed at 30+.

    Annabel ♥
    Mascara & Maltesers

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  10. I don't really know Kendall Jenner or follow her family etc. but I love her look and I am sure she will do well. I have always loved EL makeup - my very first palette was their Sea and Sky and I thought I was in heaven.

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  11. I love Kendall so naturally I was excited to hear this announcement! I definitely like the road they're taking with this as Estée Lauder does often seem like a brand for older people.

    nueyork.blogspot.com

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  12. Kendall is a beautiful young woman and I do think she deserves some recognition. I get you about the Kardashian-Jenner clan, but that has nothing to do with her modelling skills. I do think she worked really hard to get where she is now.
    Xoxo Nathalie
    http://makeupdiaryofanaddict.blogspot.be/

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  13. Vile family. Famous for a sex tape. And that mother would sell her gran for 10%.yuk.

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    Replies
    1. I don't think Kendall should be reprimanded for her sister's poor decisions. As much as I want to dislike her because of the way she has become famous; she really is gorgeous and there hasn't been anybody come out and say that she's been a "mean girl" or made poor decisions.
      The mother does seem like she sometimes is a little too extreme about making money off of her children, but again, that's doesn't have anything to do with Kylie as an individual.

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  14. She's perfect for this - so current

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  15. Stunning lady. Would love it if you could also check out my luxury brand giveaway worth £150
    Kisses xo | GIVEAWAY 

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  16. I don't think that she quite deserves her fame, I mean she was basically born into this lifestyle and grew up on TV. She's gotten most of what she has handed down to her; however, I do believe she does seem to be a good model and agree that she will do a great job introducing the brand to a younger demographic.

    christycee.blogspot.ca 

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