(My entry for Lacoste #NewPerspective above)
Summer is nearly over for most of us but lets go out with a bang. Have you ever fancied visiting Barcelona? One of the most vibrant and art filled, not to mention one of the most photographed cities in the world?
Well today I have the opportunity of sharing a great giveaway that encourages you to use your photography skills. Basically Lacoste want you to go out there and capture the everyday, the now in a prospective through using the medium of photography. Once you have taken you snap upload it onto Instagram using tagging both @lacostelive and using the hashtag #NewPerspective. The global digital campaign launched with two world-renowned global Instagrammers: Jared Chambers and Benjamin Heath, using their diverse, unique and creative Instagram photography to reveal an exciting #NewPerspective of one of the most photographed cities in the world - Barcelona. Captured exclusively for LACOSTE L!VE, by director Luc Janin.
Lacoste L!VE has teamed up with Urban instagrammer and digital creative director, Mr Whisper (who is deemed to be one of the best Urban Instagram Photographers) to promote the #NewPerspective campaign. So why #NewPerspective? There's a new Lacoste fragrance recently launched - LACOSTE L!VE. This is a scent for all those go getters out there, for those that seize every opportunity and see things in a different creative light. LACOSTE L!VE blends edgy style and authenticity. It attracts creative spirits, providing them with new possibilities to dress in a unique way. The addition of a fragrance to the LACOSTE L!VE universe was a natural step, but it had to embody the same creativity and uniqueness. The fragrance will help you to see beyond the obvious. New fragrance. New perspective (#NewPerspective). The scent itself which comes in a bottle which captures the energy, creativity and a cool edge of the scent. On first whiff the zesty burst of lime hits you first, couple this with green leaves and aquatic notes and the smoky warmth of Guaiac Wood and dark licorice you have an unforgettable and totally original fragrance that is suitable for both day and night wear.
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