I'm not going to beat around the bush - Maybelline Baby Lips Lip Balms are only okay. They aren't the worst lip balm out there by any stretch of the imagination but the hype surrounding such brightly colour lip salves is vastly undeserved. I feel exactly the same way about the Maybelline Electro Baby Lips. Sorry Maybelline I do love you, I swear.
What is surprising is just how soft and almost liquid like this seemingly hard balm feels on the lips, I expected such a firm to texture to tug and pull at the lips but it does the opposite it glides on with such ease with a light texture. Maybelline claim that Baby Lips offer 8 hours of hydration and I'm afraid that it is not case it is closer to 2 hours, as long as the balm is on the lips the skin will remain moisturised but once it wears off all the benefits tend to vanish. For a product that costs less than £3 the ingredients are pretty substantial and include vitamin E, aloe, honey, shea butter and in some instances an SPF of 20. However I should mention that all of the Baby Lips contain petroleum and in a pretty large quantity which would explain why there is no real lasting benefits of applying this particular lip balm or any petroleum based balm for that matter. The main problem with Petroleum is that it tends to only mask the problem of dry skin/lips with a barrier of hydration and over time said ingredient can suck out extra moisture from the skin/lips making the problem worse not better.
If you are expecting a new formula from the Maybelline Electro Baby Lips Lip Balms you will be disappointed. Yet if you have simply became bored of the standard Baby Lips line up and what a new scent or tint to add to your collection this will be right up your alley! The Electro Baby Lips line up includes four new shades and fragrances: Berry Blast - on the lips this gives a berry like stain and has a sweet, artificial berry type scent, Oh! Orange - as you can imagine this gives a light orange tint and of course has an orange fragrance. Pink Shock - a bright pink slick of colour with what I make to be a strawberry scent. I'm a little undecided on that aspect. Lastly we have Strike A Rose which apparently has a rose fragrance, mine again rings of Strawberry and offers a light almost coral pink slick of colour. This is the prettiest of the bunch if you ask me. A word of warning please don't be fooled by some Google swatches, the Maybelline Electro Baby Lips are not intensely pigmented. For decent colour pay off you would have to really layer on the balm which would in turn become thick and uncomfortable.
Maybelline Electro Baby Lips £2.99 each via Superdrug and on a buy one get one half price offer too - link.