To support Breast Cancer Awareness Month Nails Inc have partnered with both fashion designer Matthew Williamson and model Poppy Delevingne (Cara's older sister) in order to create a limited edition polish exclusively for Breast Cancer Research Campaign. The shade Pinkie Pink is the the limited edition shade and there is two cap labels to choose from each designed by either Williamson and Delevingne.
“Designing for me has always been about creating pieces which make women feel beautiful and confident. I am proud to be working with Nails inc on this limited edition bottle which features one of my signature prints for Breast Cancer Campaign as it supports such a worthy cause.” - Matthew Williamson
For each bottle sold Nails Inc will donate £1 to the charity but what's more they will also donate an additional 25p for every tweet or instagram photo featuring Nails Inc Pinkie Pink Polish and the hashtag #SPOTTHEPINKIE to @nailsinc @BCCampaign on twitter and @nailsinclondon on Instagram.
The polish itself is a light almost Barbie pink full on glitter polish which is opaque in two quick coats and dry exceptionally quick too which is always a bonus. Obviously as the name suggests "Pinkie Pink" is intended to be worn on the pinkie finger and in my experience (and opinion for that matter) it looks great teamed with any shade of pink polish.
Oh you should also know that Beyonce is a fan...yup look at her painting her nails on a Louis Vuitton bag like money ain't a thang! A great cause and a beautiful polish, doing your bit for charity has never been easier and you know the saying if it is good enough for Beyonce...
You can find Nails Inc Pinkie Pink via Nails Inc - here for £11/10ml