Monday, October 21, 2013

La Riche Directions Colour White Toner Review

La Riche Directions Colour White Toner

La Riche Directions Colour White Toner
La Riche Directions Colour White Toner
La Riche Directions Colour White Toner

A week ago I went to the hairdressers (not my usual hairdresser I hasten to add) and paid for a full head of foils in my quest for super blonde hair. I have been gradually going blonde since January and the last few times I have saw real progress. This time around I'd be lying if I said I was happy - I said that under no circumstances did I want brassy blonde hair and guess what I got? Bright brassy blonde hair! I asked if they would be putting toner on my hair and was told they don't believe in toners. How ridiculous. As I was so unhappy with the end result they didn't charge me but I was still stuck with revolting yellow toned hair.
So I took matters into my own hands and bought two tubs of La Riche Directions Colour White Toner.

Basically La Riche Directions Colour White Toner is a purple tinted conditioner of sorts only it has more pigment than anything you will find in a supermarket or your local Superdrug and is of course less conditioning. It works by eliminating brassy yellow tones in bleached blonde hair (it may work on natural hair too but I can't vouch for that) but I should warn that although it has toned the yellow really well it has stained some of my hair a light lilac. To apply you simply wash your hair, rinse and apply the La Riche Directions Colour Toner from root to tip and then rinse out, it makes no mention of conditioning afterwards. I could see it had stained my hair slightly so I did shampoo then condition straight after applying the toner for a more muted effect. You can see the results for yourself in the before and after photos.

So does it work? Yes it does and my hair is a whole lot less brassy which was all I really wanted. I still have a little left over which I plan on mixing with conditioner to keep my hair ashy. The pastel pink is calling my name next.

You can find the La Riche Directions Colour Toners via eBay for £2.79 each - link

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  1. That's lovely :)

  2. Glasgow salons are honestly the worst - went to a well known one to get my copper blonde roots done and ended up nearly black, which she was still insisting was 'light copper red blonde'. It was like she was trying to convince herself as well as me! Haven't been able to lighten it up months later, at the point where I'd be compromising the condition. So annoyed - you probably went to the same place! The 'don't give a fuck' level in there is ridic!

  3. I can't believe they didn't apply a toner! Atleast this product has worked well for you and I like the idea of mixing it with your conditioner next.
    Liza | Glambeautys | YouTube

  4. This toner looks like it really works!! I must try this! Shocking service from the hairdressers also.

  5. I like la riche, they're affordable and do some really fun colours that you can't find anywhere else! Glad to hear they've helped you feel better about your hair :)
    Eleanor x

  6. Silly they didn't apply a toner, definitely send in a written complaint. I use this brand for their bright colours and they are amazing and last really well! Shame about the slight tinge of lilac but it does look fab, it does look a lot better :)

    Claudia xx

    Beauty and the Chic


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