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Sunday, September 08, 2013

Glossybox Woman

Glossybox Woman

Glossybox Woman
Glossybox Woman

Last night a surprise package arrived on my doorstep another Glossybox.
Well I thought it was another typical Glossybox until I opened it up only to find a new type of Glossybox inside - Glossybox Woman which is being aimed at woman 40 and over. I know my opinion on this box to the target age group will be moot as I'm in my twenties but my Mum is in her forties so I did ask her to glance over the contents and tell me what she thought.

Unlike the normal Glossybox sub plan the Woman box rolls out every 8 weeks and is said to contain more premium products that won't be as trend focused and as a result will be a little more pricey at £14 every 8 weeks. Inside my sample was a 15ml bottle of Ole Henriksen Truth Serum, two 15ml (full size) Lulu Timebomb products (skin care), 15ml Comfort Zone Mask and a 30ml bottle of Redken Colour Extend Spray. Truthfully I was a little underwhelmed and would only use the Ole Henriksen product and the Redken spray but as this is not targeted at my age group I did ask for my mothers opinion. 
The Lulu (from Shout fame) products are laden with parabens and as my mother bluntly put it any woman who has more plastic than face shouldn't be endorsing skin care...ouch! She did however rate the other three products with the Ole Henriksen product coming out trumps.

I think Glossybox as a concept in general is a little too gimmicky for the newest age group they are trying to target - I know for a fact that the women in my life 40 and over wouldn't subscribe as the element of surprise doesn't interest them at all. Perhaps the best way to approach this box is to allow women to pick and choose their samples every 8 weeks? What I did rather enjoy was the magazine (especially the interview with Fiona Dowal) and would love Glossybox to bring back a publication within the usual boxes.

Anyway Glossybox Woman will launch later this coming December via Glossybox* for £14 (plus p&p).
*PR sample sent for consideration of review.






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14 comments:

  1. Sounds like a nice concept but I agree with you that I can't see many women over 40 willing to hand over money for a novelty surprise. Also, it has to be said that Glossybox are experiencing a lot of issues with their main box so I kinda think they should focus on that before rolling out all these new boxes! Love the magazine idea though, I'd love to see that in my box

    Claire | AgentSmyth

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  2. I like your mother, she sounds very sassy! :D

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    Replies
    1. That's an understatement, she cracks herself right up!

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  3. I wish a box like this but (I don't know why )in Italy all boxes are so poor compared to the same in UK,France or US

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  4. I wish a box like this but (I don't know why )in Italy all boxes are so poor compared to the same in UK,France or US

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  5. wanted to the ole henrikson for a while. the brand looks pretty good but haven't given them a full test yet.
    A Beautiful Zen

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  6. wanted to the ole henrikson for a while. the brand looks pretty good but haven't given them a full test yet.
    A Beautiful Zen

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  7. This concept sounds quite cool, my mum might be interested in this box!

    xx

    http://styleandsplurging.blogspot.co.uk/2013/09/shower-time-essentials-2.html

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  8. Interesting new concept - I know my mum might like the idea although she much prefer selecting her own products. I like the magazine idea though!

    http://creamandachinacat.blogspot.co.uk/

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  9. I'm 26 but love LuLu's cream! It just melts right into the skin and leaves me so fresh looking in the morning.

    I'm not too keen on the new GB though, but maybe they're reacting to all the complaints about so many anit-aging products in the standard GB. (Though I'm of the opinion that starting young prevents the wrinkles in the first place).

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  10. Your mother is a very witty (and spot on) lady. If she doesn't mind, I'll be using that comment myself! Great post. MM x

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  11. Im not sure if this will go down that well, my mum and me share a beauty box each month and she finds the product they usually send out good enough(most of the time) as they are. I think this could be a good gift though.

    zozeze.com x

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  12. I'm nearly 41 and up to recently subscribed to two beauty boxes! I only cancelled them because I'm moving, I loved the element of surprise!

    I completely agree with your mum about Lulu...to hear her waxing lyrical on QVC about how she used to mix her own creams etc and that's why she looks so good...NONSENSE! Her ex-husband was in product development and she's had more procedures than I've had hot dinners...

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  13. It might be a nice concept as a gift, but I can't seem to picture my mum being very excited for this! I'm sure there are some out there though.

    Nicky
    zeeblikesit.blogspot.com
    xx

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