Well not quite but I am confident that it will be here in a matter of months if that going by a rather promising email and the delivery of a taster box of Physicians Formula best selling products.
You see not so long ago I was emailed by such brand and asked a few questions - mainly what did I think of Physicians Formula and where did I think it would be best suited to it terms of stockists.
In my opinion it has to be Boots or Superdrug - even better if they can get both chain of stores on board.To me it only makes sense that what is essentially a drug store brand in North America be stocked in the British equivalent? I actually think it would be a good competitor brand to the likes of Revlon and Max Factor as it has a similar type of niche and feel - more so Max Factor now I come to think of it. Like I said I have nothing and I mean nothing in terms of release date, if it will indeed hit the UK and how much it will retail for. However I would be highly shocked if we didn't see some form of Physicians Formula products here in Britain by early 2014 even if they do have to go down the online route like Kardashian Beauty did and price wise I think the products may be slightly higher than some expect. I had a nosy while in the states and on average their products retail for around $13 which is the higher end of drugstore when you consider the price point of the likes of Maybelline, Wet n Wild et al state side. If I was to betting woman (i'm not) I would place money on the prices being more akin to Revlon than Miss Sporty.
Guesses aside from what I have played around with from the samples I was sent by Physicians Formula I am quite impressed - I will of course post detailed reviews in the coming weeks.The products are funky but well made and offer something a little more daring and different than what I usually see on the high street. I adore that the brand is known for its embossed powders and that the majority if not all products are paraben and cruelty free. I can hand on heart say that I think should Physicians Formula launch within the UK that we will all go a little gaga for it!
If Physicians Formula launches in Britain what one product will you be hoping to snag?
* Post contains PR Samples.