Let me fill you in quickly about Look Beauty, it is the brain child of Look Magazine, 
a percentage of every sale goes to The Look Good Feel Better Charity
and each item is packaged in pretty boxes adorned with an Ashley Isham print.
While I'm on the subject of packaging Loud Lips Lipstick come in sharp geometrical packaging
that close with a magnetic closure...really handy when you are in a rush as they just snap shut.
They are not the daintiest of lipsticks but they look the part 
and are easy to grip due to their size, brilliant if you have chubby hands like myself.
The silver cases also have the Ashley Isham print embossed upon the outer shells.

Look Beauty lipstick line - Loud Lips is slowly but surely expanding in terms of choice with three new shades joining the already expansive shade range - 8 shades in total.
One of the newest shades to join the line up is Hyper Melon which is my sort of red,
loud, bright and almost neon with a strong orange undertone.
I adore this type of shade with a tan and a cocktail...can you hear summer calling yet?
This is the type of shade Kourtney Kardashian has been papped in more than a few times while
sunbathing in Miami and I really can't blame her, this hot red demands attention!
Hyper Melon would be my holy grail red had it been matte in formula,
I'm a matte lipstick girl through and through.

I have no problems what so ever with the formula of Hyper Melon, it is well pigmented,
moisturising and very comfortable to wear with very little slip.
Hyper Melon has a slight sheen finish, glides on with ease and feels light on the lips.
In terms of wear I get around 3 hours of wear before needing to re-apply.
I rather like the formula of Look Beauty Lipsticks as they are light on the lips
yet deliver a lovely sheen of intense colour!

Look Beauty Loud Lips Lipstick in Hyper Melon currently half price at £3.50 via Look Beauty - link
and at selected Superdrug stores.